And to be fair, she’s not wrong. But if you haven’t seen the news there’s a collaboration between The Biggest Loser’s super trainer Michelle Bridges and grocery chain Woolworths that’s ruffled a few feathers.

You can watch the ad on YouTube, if you’ve missed it.

In the commercial for Mish’s new microwave meals she is seen eating a mouthful of “dirt” and suggesting people who grow their own vegetables are acting like a “freak”. It’s meant to be funny, and it kind of is a little bit. If it’d been done on a sketch comedy show complaints would be few and far between.

Because it’s being done in conjunction with “Woolworths The Fresh Food People” it all has a bit of a whiff about it. Michelle isn’t likely to care if people are growing their own carrots, she’s probably encouraged people to have their own veggie patches in the past. But if we all started growing a lot of our own fruit and veg, Woolworths would stand to lose a heck of a lot of business.

It’s all a bit strange, really. A big part of Michelle’s success is based on the idea of exercising more and eating fresh, healthy foods. Not prepackaged frozen meals you stick in the microwave. They might be a healthier option than some of the others on the market, yet it’s not a market you would expect her to get into.

Maybe it’s not those of us who grow food in the garden that are the freaks?